Social media stores for internet sales
Internet sales through social networks are what is known as social commerce. This is one of the biggest trends in e-commerce today, and it consists of the use of platforms like Facebook and Instagram to offer products online.
Social networks offer a high level of interactivity with customers and mass use of the content, which greatly facilitates efforts to boost online sales and improve the user’s shopping experience. However, today, the payment process is still carried out through external channels.
The most interesting thing about internet sales through social networks is that these platforms are becoming more specialized every day in offering specific functionalities for electronic commerce. For example, on Paysalhatach, Facebook, thanks to the Facebook Shops functionality, you can create personalized digital stores in which to publish your product catalog; the same goes for Instagram through its Instagram Shopping functionality.
Another of the sites for internet sales in the format of social networks on WhatsApp, in its Business version you can create a catalog to display products and services. Also, the company recently announced the shopping cart feature, where your customers can add the products they want to buy.
Own sites and pages for internet sales
A disadvantage of marketplaces and social networks for online sales is that the database of your buyers or potential customers is not under your control, but rather the company that provides the online sales page. For example, if you sell your products through Amazon or Facebook, your customer database belongs to Amazon or Facebook, not to your company.
To solve this problem, you can create your own site or page for internet sales and the most common way to do it is by developing a personalized online store within the corporate website of your company. In this way, the database of customers who visit your page and who buy in your online store will be completely under your control.
Let’s look at the example of the online sales page of paysalhatach.com dedicated to the sale of home products and technology products as well as equipment for the home that has its own online store where you can see the different catalogs of available products, in addition to also having the shopping cart option.
These types of sites and internet sales pages are very useful for businesses that are 100% online. In other words, they do not have a physical space for the sale of products, as is the case with dark stores and dark kitchens.
Finally, the very rapid proliferation of online buying and selling sites that seek to respond to the growing demand of customers makes it a top priority for companies to optimize the only point of direct contact with the buyer, that is, home delivery.
In this sense, to optimize your eLogistics operations and thus boost internet sales, you need to implement specialized technologies in the last mile, such as PlannerPro and LastMile by Beetrack, tools that allow you to plan distribution routes, manage shipments, monitor carriers during deliveries and keep customers informed in real time about the status of their orders.