Many B2B and B2C marketers struggle to stay ahead of the ever-changing SEO trends. In today’s world of search engine optimization, your SEO team may choose to not only rely on target keywords and link building to improve the website’s ranking on Google search results.
Many businesses are increasingly exploring ways to boost their SEO strategies. Fortunately, we’ve come up with a couple of critical factors that’ll help boost your SEO strategy and improve your ranking on Google search results.
1. Robust SEO Program
There’s no gainsaying that large enterprise companies operate significant websites with a plethora of landing pages. Enterprise search engine optimization is critical for big brands with a significant online presence. Whether it’s keyword research or technical SEO, every enterprise business should have an enterprise-SEO strategy to drive their digital marketing strategy.
You can engage an enterprise SEO agency to help implement your enterprise SEO strategy. Top SEO agencies deploy a strategic approach to optimize organic traffic and organic search results. Specifically, the SEO company should handle your link building processes, save you a spot on the first page of search results, and enhance scalability.
When looking for the best enterprise SEO company, opt for an enterprise SEO firm that provides top-notch enterprise SEO services. It could range from search engine optimization and keyword optimization. For example, LinkGraph provides a wide range of solutions, including automation, reputation management, and enterprise SEO content strategy.
2. Page Speed
Page speed plays an integral role in search engine optimization. Before now, slow-loading sites were predominant. Nowadays, a slow page negatively impacts user experience and lead generation. Studies show that slow-loading websites can yield low conversion rates. What’s more, prospective buyers hardly trust slow web pages.
Just so you know, Google lists site speed as a critical ranking factor. Essentially, it means that a slow enterprise website will rank low on search engine result pages, no matter the content or design quality. So, try to mandate your SEO team to declutter your web pages. Get rid of things that slow your website down. A good rule of thumb is to only use essential widgets on your sidebar.
3. Link Building
It may or may not go without saying that content marketing is a critical aspect of search engine optimization. Content marketing optimizes SEO strategy to drive organic traffic and improve search ranking. Nowadays, marketers link their sites to other sites with relevant content.
Contrary to popular belief, linking your web pages to relevant content pages doesn’t necessarily drive away traffic from your site. Instead, linking out to trustworthy sites makes your site a more valuable resource. More so, it helps you generate inbound links to your content. Also, when it comes to link building, make sure you link out to authoritative and trusted websites.
4. SEO Copywriting
SEO copywriting refers to the use of keywords to optimize a web page. Emerging SEO trends involve creating compelling content that influences users to link to it or share it on social networks. As a content creator, consider creating engaging, valuable content that resonates with your target audience.
Some content creators tend to prioritize keyword research and search engines over people who read the work. You see; Google factors in trust and authority of a domain in search engine ranking. The number of shares your content gets is an attestation to its quality and relevance. The key takeaway here is that writing content that resonates with your audience is a way to boost your SEO strategy.
Mobile-friendliness is another way to boost your search engine optimization strategy. Studies show that a significant proportion of web users prefer using mobile devices to access web pages. This change in consumer behavior has impacted the way Google ranks search results.
Google ranks mobile-optimized sites first before those geared towards desktop computers. If your website isn’t optimized for mobile devices, you may want to do it immediately to risk getting under-ranked. Make sure your website is responsive and automatically resizes to fit any mobile device.