Marketers of the modern era have so many marketing tricks under their sleeves that sometimes they become confused about which one to show first. Gone are those days when marketers used to have only traditional options like banner ads or television ads. Well, the main credit to change in the way we deal with marketing goes to the digital age that has brought in many new marketing mediums like social media marketing, paid ads, direct mails, and much more. But the one marketing technique that has become more popular with time is email marketing.
B2B Email marketing comes with the perks of the highest ROI, open rates, and click-through rates, and this is why it is still one of the favorite tools for marketers. And since a company can run an email marketing campaign even with a limited budget, it can be used even by small and medium-sized businesses.
If you are planning to incorporate email marketing into your existing marketing strategy, you have come to the right place. In this blog post, we will discuss the five capture metrics that you can use for your B2B email marketing strategy.
Appending the database means adding new data or information to an existing database. If you use an incomplete database, it will cripple down your email marketing strategy. You might have a list that includes the postal address, first name, and last name, phone number, category, and even interest of the customer. Still, it might be missing the most crucial part of the B2B email database, and that is the email address.
Through email append, you can maintain the completeness of the database that you are having, and thus instead of shooting in the dark, you can be more specific with your approach.
Invest in a marketing list
If you have a website that doesn’t have good website traffic, and if only a handful of people have subscribed for your newsletter, then waiting for your B2B email database to grow can take years. But thankfully, now there are B2b marketing data lists companies out there that offer high quality, clean and economical marketing lists.
These companies will offer you the best quality of the database since they are chosen to do. So, when you make a transaction with a B2B marketing data lists company, you will not be spending money, but you will be investing.
Segment your audience
Segmentation of the audience based on their demographics is essential if you want to be specific with your approach. You can’t send a fantastic offer that you have planned for your loyal customers to just a prospect, and the only way to differentiate between both of them and use an account-based marketing technique is to segment the audience.
There are many ways you can segment your audience based on their interest, age, gender, location, interest, and even based on their search logs and website behaviour. All these will help you in reaching the right person with the right message.
Personalise your messages
An email marketing campaign without the touch of personalisation will never perform at its peak efficiency. Instead of starting the email copy with a simple ‘Hi’, you can be more relevant and specific by mentioning the name of the prospect like ‘Hi Dave’.
This will make the recipient feel special, and instead of considering your email as another sales pitch, they will open your email and even reach your website as well. To personalise your email, you will have to segment your audience correctly and then target the pain points of every prospect.
With satellites hovering around the earth, it is not difficult to find the location of a person that visited your website yesterday, and this information will help you in geo-targeting the prospects. In geo-targeting, the prospect is offered tailor-made content based on their location.
Suppose you have the location field filled in the email list. In that case, geotargeting prospects will become a pie for you as you will first segment the audience based on their location and then use an account-based marketing approach to deliver content based on the area of your prospects.
Email marketing is not as easy as it sounds because it is not only about sending thousands of emails to a mailing list that you have just bought from an email list providing company. Many things go into an ideal email marketing company and therefore, not all the firms can incorporate it in their firm. But you don’t need to worry as even with less expertise with email marketing; you can make it successful by outsourcing the whole campaign.